Youth social ambassadors from 13 Asian Football Confederation (AFC) Member Associations in the South and Central Zones started their e-Goal journey earlier this week in a landmark moment as the ground-breaking programme reached all five of the AFC Zones.
Aqsa Muhammad Dawood from Karachi and Mohammad Umer Butt from Lahore are respresenting Pakistan as youth social ambassadors in the programme.
The aspiring youth ambassadors will participate in a number of workshops which include themes such as Philanthropy, Diversity and Social Development.
Aurora for Training and Development, together with the AFC, have designed the e-Goal programme for youth development through coaching and mentoring for young ambassadors throughout the region. This is the final programme to launch in Asia following the highly-acclaimed pilot in the West Zone and others for the ASEAN and East Zones.
The South and Central Zones are represented by participants from Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan, Sri Lanka, Afghanistan, Islamic Republic of Iran, Kyrgyz Republic, Tajikistan, Turkmenistan, and Uzbekistan.
AURORA Founder Amani Kamel Al Qadi, who is also a Member of the AFC Social Responsibility Committee, said: ”As we prepare for what life looks like after the pandemic, there has never been a better time to harness sentiments of solidarity and unity, to enlighten, empower and engage a network of youth ambassadors in a meaningful and professional experience of service.”