Lahore to witness Pakistan Football League launch [The News]

Lahore to witness Pakistan Football League launch [The News]

by Murtaza Ali Shah

LONDON: Pakistan Football League (PFL) is set to be launched next month on 4th of June in Lahore where English legend footballer Michael Owens will be the chief guest.

The PFL launch in Lahore will see the participation of more than 25-member foreign delegation including Mike Farnan, CEO Redstrike, Davide Gomes of SL Benfica, Luis Miguel de Sousa Santos Reis of SL Benfica, and Sky News football pundit Mike Alison Bender. Michael Owens has been appointed as the Ambassador of Pakistan Football League.

The launch event is being organised by Pakistan Football League UK Holdings, a UK based group which says it is fully committed to oversee the delivery of Pakistan Football League (PFL), leading to the investment of tens of millions of Dollars.

PFL UK Holdings has been set up by Farhan Ahmed Junejo as its Chairman, Ahmer Kunwar as its President & CEO & other leading investors from United Kingdom & United Arab Emirates.

Farhan Junejo commented that PFL UK Holdings is the founding pillar and architect of international football in Pakistan with the strategic intent to drive foreign development investment.

Farhan Junejo said there is no other game like football as 1 ball and 22 players get a game of football anywhere in the world. He said: “We have prepared to flood the nation with 100,000 free footballs to bring joy and happiness to the children of the lost generations” kick a ball and use the power of the game to a better life!

Organisers say the Pakistan Football League will bring together the best footballing talent from across Pakistan, offering players a platform to showcase their skills, compete at the highest level, and fulfil their dreams.

They say the Pakistan Football League is not just about football; it’s about uniting communities, celebrating diversity, and promoting a positive sporting culture.

Farhan Junejo said that £1 billion dollar investment in the sports industry is planned and interest from Gulf countries is also growing in the sports field.

He said: “We are planning investment into football stadiums, football training centres and training of football players in international clubs is going to be very easy.”

Junejo shared that his team’s mission is to change the ecosystem of sports of football in Pakistan.

He said: “This initiative can unite the whole country by bridging the divide. Our teams are already reaching out from far flung areas of North including Gilgit Baltistan, Azad Kashmir to Quetta, Gwadar and Malir & Lyari.

“Only three days of talent hunting in a poor neighbourhood brought more than 5000 children to show their talent.”

Published in The News, 22 May 2024

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