Coca-Cola kicks off trophy tour in London

Coca-Cola kicks off trophy tour in London

The global FIFA World Cup™ Trophy Tour by Coca-Cola started in London, United Kingdom with an official launch ceremony that saw former World Cup winners Sir Geoff Hurst of England and Andrea Pirlo of Italy join hands and send the trophy on it’s way.

Coca-Cola, which is an official sponsor of the FIFA World Cup, is taking the trophy to 91 cities including Lahore to give thousands of fans the chance to experience football’s most coveted prize.

“As football fans around the world gear up for the 2018 FIFA World Cup, we want to make sure they are ready for all of the emotions that this summer’s tournament will bring,” said Ricardo Fort, Vice President of Global Sports Partnerships, The Coca-Cola Company. “The Trophy Tour will give fans everywhere a taste of the excitement that’s to come, not to mention a once-in-a-lifetime chance to see the Trophy for themselves.”

 “Following the success of the first phase of the FIFA World Cup Trophy Tour, which gave more than 220,000 people across Russia the chance to see the FIFA World Cup Trophy with their own eyes, we are very excited to now offer this unforgettable opportunity to football fans around the world.” added Philippe Le Floc’h, FIFA’s Chief Commercial Officer. “The next few months are going to bring joy and wonder to hundreds of thousands of people from over 50 countries, and we thank Coca-Cola for partnering with us in taking the FIFA World Cup to the world.”

Italian legend Pirlo added: “It is a great honour that I could be here today to send-off the FIFA World Cup Trophy Tour plane on its journey around the globe. Being able to once again hold the Original Trophy brings back amazing memories for me, and I cannot wait to find out who will lift this precious sporting icon after the Final of the 2018 FIFA World Cup. This Trophy represents the absolute pinnacle of a player’s career.”

The trophy will see it’s first ever visit to Pakistan on 3rd February, where it will be displayed for the public through a festival.